It's like wearing a cotton T-Shirt with all of the best qualities of Under Armour Heat Gear. They've also improved the material so that it doesn't hold the sweat smell like Heat Gear did, they've also eliminated the pulling / running issue that you may have seen with heat gear.
Under Armour also has a reversible product that keeps you cool when its warm and if your turn it inside-out, it will keep you warm. I think that we did an article on the running shoes, but that's right they've just launched Generation III.
Under Armour has also launched a whole line of golf / casual clothing. The Golf Shirts and Shorts are so comfortable and light weight that you almost feel nude on the links.
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